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Simply SEO
Filed Under SEO
Understanding SEO and How to succeed with Optimizing your website is actually very simple.
SEO is about understanding Google’s Goal.
So What is Google’s Goal? To present the most relevant
information to their visitor so their visitors come back for more again and again.
In order to present the most relevant search results, Google is looking at two major clues about you:
- What is Your Page About?
- Do Others Agree?
Now it all comes together: These two topics relate to the main steps in SEO:
- On-page Optimization (What is your page about?)
- Link Building (Do Others Agree?)
It also helps you to understand why certain tactics come and go. When faced with a new “sure-fire” SEO tactic, ask yourself: Are you trying “fool” the search engines to a. believe your site is about a certain topic or b. believe others agree?
You can count on the fact that Google will work very hard to prevent anything that jeopardizes their ability to present the most relevant results.
Just Look at some of the old tactics that used to work – keyword tag stuffing, paid links, etc.
Now all that said, you still need to compete with the companies that are using these tactics. What is one to do? Just understand the underlying concepts, use “tactics” carefully – completely understanding the consequences and know that Google is a lot smarter than we are and any tactics your less-than-ethical competition are using will not build their traffic for the long term.
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What Comes First, Conversion or Traffic?
Filed Under Conversion
You can’t sell a thing without some traffic. However, what good is a bunch of traffic if your sales funnel is broken and you can’t convert any of the traffic to sales.
Websites with poor conversion are literally throwing away the money it costs them to bring people to their site. And make no mistake – even the "free" traffic we get from our SEO efforts has cost us a pretty penny in time and effort.
It is like running a huge promotion to your new brick & mortar store but then neglecting to put a cash register in the store.
Of course, we need to get started with a small amount traffic – no matter how good your conversion is – anything times zero is zero. But once you get the flow started, you need to quickly turn your attention to conversion tactics.
When you are just getting started with a new site, it is best to start with some conversion best practices right from the beginning.
Then, once you are generating some decent traffic, come back and apply detailed testing and conversion methodologies to constantly improve your ability to convert the traffic you are getting.
Here are some terrific resources for learning about conversion:
Future Now ’s Marketing Optimization Blog - Jeffrey & Bryan Eisenberg
Always Be Testing – Andy Edmonds
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