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What Comes First, Conversion or Traffic?
You can’t sell a thing without some traffic. However, what good is a bunch of traffic if your sales funnel is broken and you can’t convert any of the traffic to sales.
Websites with poor conversion are literally throwing away the money it costs them to bring people to their site. And make no mistake - even the "free" traffic we get from our SEO efforts has cost us a pretty penny in time and effort.
It is like running a huge promotion to your new brick & mortar store but then neglecting to put a cash register in the store.
Of course, we need to get started with a small amount traffic – no matter how good your conversion is – anything times zero is zero. But once you get the flow started, you need to quickly turn your attention to conversion tactics.
When you are just getting started with a new site, it is best to start with some conversion best practices right from the beginning.
Then, once you are generating some decent traffic, come back and apply detailed testing and conversion methodologies to constantly improve your ability to convert the traffic you are getting.
Here are some terrific resources for learning about conversion:
Future Now ’s Marketing Optimization Blog - Jeffrey & Bryan Eisenberg
Always Be Testing - Andy Edmonds
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