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PPC vs. SEO
Should you focus your attention on PPC or SEO?
How about Both?!
The best SEO strategy starts with a PPC campaign.
Why?
No matter how much keyword research you do on the front end, you have no idea, really, which keywords will work for your business. Which ones bring the most traffic based on your offer? And most importantly, which ones CONVERT?
Running a PPC campaign before you begin your SEO efforts is a surefire way to find out the answers to your most important online marketing questions:
- How is my target market looking for what I offer?
- What kind of offer will they respond to?
Create your PPC campaigns based on your keyword research and refine them until you have your answers. Then, take the highest converting, most expensive keywords and optimize your site to rank for these keywords. This method will save you from optimizing your site from non-converting keywords and will save you money on PPC when you start ranking organically for the expensive keywords.
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consulting…
Your topic 2007 Digital Outlook | Marketing Consulting Blog was interesting when I found it on Monday searching for consulting as I also have articles and information posted on this subject. Thank You… Steve Noel Sr….