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SEO Basics: Pages vs. Website
A common myth about SEO is that you are optimizing your “Web Site”.
“How does my site rank on Google?” is really a misnomer.
You are optimizing page by page. Search Engines care about the specific page on your website, not the site as a whole
Now, you can definitely use your site’s structure to promote different pages and “lift selected pages up” in the eyes of the search engine.
For example, if your home page ranks well – in terms of Page Rank and Search Engine Position – you can use that to your advantage to drive some of that “ranking” or “Google love” to other pages on your site. So, it’s not to say that the pages on your site each live in a vacuum. But when you are looking to optimize for various terms, you need to focus your attention page by page.
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