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SEO Basics: What is SEO?
Search Engine Optimization is the art and science of convincing the Search Engines that you are the most relevant option to display to their customers in a search.
This involves strategically designing your site and your pages to clearly position their relevance. And it involves getting other sites to identify you as relevant.
The components of SEO are actually fairly basic:
- On Page factors - Keyword placement & density
- Site Structure – Navigation, organization and spider-friendly factors
- Off Page factors – Number and quality of inbound links – Consensus among the inbound links as to what your page is about.
These SEO basics all come together to serve 3 major goals:
- Tell the Search Engine what your page is about
- Make it easy for the Search Engines to index your site
- Tell the Search Engines what Other Sites think your page is about.
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