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Simply SEO
Understanding SEO and How to succeed with Optimizing your website is actually very simple.
SEO is about understanding Google’s Goal.
So What is Google’s Goal? To present the most relevant
information to their visitor so their visitors come back for more again and again.
In order to present the most relevant search results, Google is looking at two major clues about you:
- What is Your Page About?
- Do Others Agree?
Now it all comes together: These two topics relate to the main steps in SEO:
- On-page Optimization (What is your page about?)
- Link Building (Do Others Agree?)
It also helps you to understand why certain tactics come and go. When faced with a new “sure-fire” SEO tactic, ask yourself: Are you trying “fool” the search engines to a. believe your site is about a certain topic or b. believe others agree?
You can count on the fact that Google will work very hard to prevent anything that jeopardizes their ability to present the most relevant results.
Just Look at some of the old tactics that used to work – keyword tag stuffing, paid links, etc.
Now all that said, you still need to compete with the companies that are using these tactics. What is one to do? Just understand the underlying concepts, use “tactics” carefully – completely understanding the consequences and know that Google is a lot smarter than we are and any tactics your less-than-ethical competition are using will not build their traffic for the long term.
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